![]() This kind of image file uses what’s called a ‘lossy’ format. ![]() JPEG files are a good choice for both print and web content. However, these image types have different strengths and weaknesses. Pixels stretch when you change the size of an image, which can sometimes make it blurry. Both of these formats are made up of pixels. The two most common image formats used online are JPEGs and PNGs. Understanding how each of them is different and when it’s best to use them can help you build towards a more streamlined use of images. To get started, let’s take a look at the various kinds of image formats that exist. ![]() With that in mind, let’s look at some of the considerations you’ll need to make when deciding how to optimize your site’s media. ![]() That would defeat the purpose of lightening your website’s load through image optimization. This is so you don’t end up with duplicates or multiple versions of one image. Ultimately, the best case scenario for your website is that you optimize your images before you upload them. Optimize Your Images Before Uploading to WordPress This reduces your media file sizes, and can have a significant impact on your site’s speed overall. In other words, optimizing means you are getting the best quality you can out of the least pixels and bytes.
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